Huda Kattan: Net Worth, Sister Feud & Brand Split

There’s a particular kind of tension that surfaces when a family business becomes a global empire — and the Kattan sisters are living it in real time. Huda Kattan, the makeup mogul behind the billion-dollar Huda Beauty, recently took back full control of her company, but that victory came alongside a very public rift with her sister Mona. This article separates the verified business moves from the social-media noise, so you get the clearest picture of what’s actually happening.

Net worth (Huda): Over $600 million (2019) ·
Huda Beauty valuation: Over $1 billion (2019) ·
Ownership regained: 2023 (100%) ·
Mona’s unfollow: February 2026 (reported) ·
Kayali split: 2023

Six key facts tell the story of the Kattan empire and its fracture:

Why did Huda Beauty get cancelled?

• Boycott calls surged in 2025 after social-media users linked Huda Kattan to anti-Israel content. The campaign gained traction across Instagram and TikTok (Times of India, an Indian daily covering global trends).
• No major platform removed Huda Beauty products; the controversy remained within online discourse.

The implication: Huda Beauty’s retail footprint remains intact, but the reputational hit could erode consumer trust over time if the boycott campaign sustains momentum.

Does Huda Kattan own 100% of Huda Beauty?

Yes. In 2023, Huda Kattan repurchased all equity from TSG Consumer Partners, the private-equity firm that had held a minority stake since 2017 (CORQ, a creator-economy research firm).

When did she regain full ownership?

• The buyback was finalized in 2023, though Huda announced it publicly in early 2025 (Instagram post by Huda Kattan).
• She used personal capital and brand revenue to reclaim the company.

Why did she buy back the shares?

• Huda wanted full creative and strategic control, a common motive for founder buybacks (CORQ).
• The move came as the brand faced increased competition from indie beauty lines.

The implication: Owning 100% gives Huda Kattan maximum flexibility — but also maximum exposure. She shoulders all the risk in a market where consumer loyalty can shift overnight.

The catch: Full ownership means Huda bears the full weight of any downturn, with no outside partner to share the financial burden.

Why did Mona Kattan leave Huda Beauty?

Mona Kattan, who co-founded Huda Beauty alongside Huda, stepped away in 2023 to focus on her own fragrance and cosmetics brand, Kayali (Substack newsletter on beauty-industry deals).

What is Kayali?

• Kayali is a perfume and makeup brand launched in 2018 under the Huda Beauty umbrella.
• In 2023, Mona and investment firm General Atlantic acquired full ownership of Kayali from Huda Beauty (Substack).

Did Mona unfollow Huda on social media?

• Yes. In February 2026, Mona Kattan unfollowed Huda Kattan on Instagram, a move widely reported by Times of India, a major Indian daily and amplified on Instagram post covering the unfollow.
• Neither sister has publicly explained the unfollow, but it coincided with peak boycott pressure.

The pattern: Business splits often trigger personal distance. The Kattan sisters’ unfollow is a digital signal of a rift that started with a portfolio separation.

Who is the richest Kattan sister?

Based on available data, Huda Kattan is significantly wealthier than Mona. In 2019, The Seattle Times, a regional U.S. newspaper pegged Huda’s net worth at over $600 million, while Mona’s is reportedly between $100 million and $200 million according to FF.co, a celebrity finance site (low-confidence estimate).

• Huda’s wealth comes from majority ownership of Huda Beauty, valued at over $1 billion.
• Mona’s wealth is tied to Kayali and her prior equity in Huda Beauty.

Why this matters: Huda’s net worth is an order of magnitude larger, but Mona’s trajectory is upward — Kayali has a cult following in the perfume community. The gap may shrink if Kayali grows faster than its parent brand.

The implication: The net worth comparison relies on uneven data quality, with Huda’s figure sourced from a major newspaper and Mona’s from a finance-tracking site with limited verification.

Are Mona and Huda still friends?

The public record is ambiguous. No official statement from either sister confirms a feud, but several signals point to distance.

• Mona unfollowed Huda on Instagram in February 2026 (Times of India, a major Indian daily).
• Reddit users noted in late 2023 that the sisters appeared together less frequently (Reddit discussion from Dubaibling community).
• Forward2Me, a logistics blog reported the Kayali split as a clean business separation, without mentioning personal animosity.

What happened between the sisters?

• The Kayali divestiture likely created natural business distance.
• Boycott pressure may have accelerated the personal split, as Mona sought to protect her own brand’s reputation.

Is there a public feud?

• No public statements — only the unfollow and reduced joint appearances.
• Neither sister has addressed the relationship directly.

The catch: In the absence of direct confirmation, the “feud” is largely a narrative built by fans and media. The only hard evidence is a single Instagram unfollow and a business separation. That’s a thin thread for a family drama — but online, it’s enough.

“We built this together, and I’m really proud of what we’ve achieved. Family and business can be complicated.” — Huda Kattan in a 2019 Yahoo Finance interview (YouTube / Yahoo Finance)

“Mona Kattan unfollowing Huda Kattan is the latest chapter in a saga that blends beauty, business, and boycott politics.” — Times of India, February 2026 (Times of India)

“Regaining 100% ownership signals that Huda Kattan is betting on herself — and that’s a high-stakes move in a market where creator brands have a short shelf life.” — CORQ analyst (CORQ, a creator economy analysis firm)

The Kattan sisters’ story is still unfolding. For Huda, the risk is that the boycott movement erodes her customer base. For Mona, the opportunity is to build Kayali into an independent success. For both, the family bond remains the wildcard — and the one variable no earnings report can quantify. For fans and investors watching from the Middle East and beyond, the choice is clear: side with the brand that carries the Huda name, or with the sister who struck out on her own — because staying neutral may no longer be an option.

For a detailed look at Huda Kattan’s net worth and controversy, including the CEO exit and boycott, check out Huda Kattans net worth and controversy.

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