When Is Cyber Monday 2025? Dec 1, Black Friday Comparison

In 2025, Cyber Monday falls on Monday, December 1st for Irish shoppers, with Amazon EU’s Black Friday Week running through that same date. PwC research shows Irish consumers plan to spend an average of €283 during the sales weekend.

Typical Date: Monday after U.S. Thanksgiving ·
Primary Focus: Online shopping ·
Related Event: Follows Black Friday ·
Origin Context: U.S. e-commerce promotion ·
Global Variations: Observed internationally by retailers

Six key facts anchor the 2025 Cyber Monday landscape across Irish and EU retail sources.

Is Cyber Monday the day after Black Friday?

The short answer is yes—with a calendar dependency. Cyber Monday lands on the Monday immediately following Black Friday, which itself falls on the day after U.S. Thanksgiving. That means the date shifts each year depending on when Thanksgiving falls. In 2025, Thanksgiving is November 27, making Black Friday November 28, and Cyber Monday December 1.

Historical definition

The term “Cyber Monday” was reportedly coined on November 28, 2005, by Ellen Davis of the National Retail Federation to encourage online shopping the Monday after Thanksgiving (Wikipedia). The idea was straightforward: after a weekend of in-store Black Friday shopping, Monday morning brought workers back to their office computers—prime time for online deals.

Date calculation

Because Thanksgiving falls on the fourth Thursday of November, Cyber Monday can land anywhere between November 26 and December 2. The pattern holds: whichever day Thanksgiving lands, Cyber Monday is exactly four days later. In Ireland, the UK, and the US, the dates align for the 2025 shopping weekend.

Cyber Monday vs. Black Friday: What’s the Difference?

The two events share a weekend and overlapping deals, but their DNA differs. Black Friday traditionally centers on in-store bargains and door-buster deals, while Cyber Monday was built for online shoppers hunting electronics and tech-adjacent discounts.

Shopping format differences

Black Friday draws foot traffic to physical stores, with retailers opening early and offering time-limited in-store exclusives. Cyber Monday exists purely online—it’s a convention, not a physical event. You won’t find Cyber Monday door-busters at 5 a.m.; instead, deals go live on retailer websites, often with better inventory visibility since there’s no in-store scramble.

Typical deals comparison

According to Switcher.ie, Black Friday tends to offer bigger overall discounts across more product categories, while Cyber Monday narrows the focus to online-exclusive electronics deals. The overlap has grown in recent years—retailers now extend Black Friday deals online, and Cyber Monday deals increasingly appear in the days leading up to December 1.

The implication: for Irish consumers, the choice between the two events increasingly comes down to whether you prioritize in-store door-busters or online-only electronics discounts—the overlap means waiting for one may cost you the other.

Does Amazon do Cyber Monday?

Yes—Amazon EU has explicitly confirmed Cyber Monday participation for 2025. The retailer’s Black Friday Week runs from November 20 to December 1, 2025, with the December 1 date marking what Amazon describes as its Cyber Monday event (AboutAmazon.eu). This covers Irish customers through Amazon’s EU marketplace.

Amazon Cyber Monday history

Amazon has participated in Cyber Monday since the event’s early days, though the company’s approach has evolved. Rather than a single-day flash sale, Amazon now treats Black Friday Week as a sustained event that bleeds into Cyber Monday. For Irish shoppers, this means eleven days of deals running through December 1—roughly aligned with the broader Cyber Week window.

2025 expectations

Based on Amazon EU’s confirmed dates, Cyber Monday 2025 deals will go live alongside the final day of Amazon’s Black Friday Week. Electronics, smart home devices, and Amazon’s own brands typically see their deepest discounts on Cyber Monday specifically. The company hasn’t released specific deal lists as of this writing, but the November 20–December 1 window suggests early Cyber Monday deals may appear before December 1.

When is Amazon’s Cyber Monday 2025 sale?

Amazon’s Cyber Monday 2025 officially falls on Monday, December 1, 2025. However, the broader context matters: Amazon EU’s Black Friday Week runs November 20 through December 1, meaning Cyber Monday deals will likely overlap with the tail end of that extended sale period.

Projected date based on Thanksgiving

U.S. Thanksgiving falls on November 27 in 2025, making the Monday after Thanksgiving December 1. Amazon EU has confirmed this date aligns with its EU-wide event, which applies to Irish customers through Amazon’s European marketplace structure.

Sale duration

Rather than a single-day event, Amazon treats Cyber Monday as the culmination of its Black Friday Week. Deals announced earlier in the week often see price adjustments on December 1, with some electronics and tech items receiving their deepest discounts on Cyber Monday itself. For practical purposes, Irish shoppers should monitor Amazon between November 28 and December 1 for the best online-only deals.

Is Black Friday better or Cyber Monday?

The answer depends on what you’re buying—and whether you prefer in-store scrambling or relaxed online browsing. Both events deliver savings, but the math differs by category and consumer behavior.

Discount averages

According to Switcher.ie, Black Friday tends to offer bigger overall discounts across a wider range of products, while Cyber Monday typically delivers deeper savings on electronics specifically. For Irish consumers in 2025, the average planned spend during the full Black Friday/Cyber Monday weekend sits at €283—down 14% from €329 last year (PwC Ireland). The 62% of Irish consumers likely to make a purchase this weekend are weighing exactly this trade-off.

Best categories per day

If you’re hunting appliances, home goods, or general merchandise, Black Friday (November 28) typically delivers broader savings. If you’re in the market for laptops, TVs, smart home gadgets, or other electronics, Cyber Monday (December 1) often proves more rewarding—particularly for online-exclusive items that don’t appear in stores.

2025 Timeline: From Singles Day to Cyber Monday

Cyber Monday doesn’t appear in isolation—it sits at the end of a weeks-long sales build-up that starts well before Thanksgiving. Irish shoppers can map their strategy against this timeline.

Confirmed Facts vs. What’s Still Unclear

Reviewing what we know—and what we don’t—helps set realistic expectations for Cyber Monday 2025.

What Experts and Sources Say

Cyber Monday (Monday, 1 December 2025) focuses on online-only deals, particularly for electronics.

— Switcher.ie (Finance Guide)

62% of Irish respondents stated that they are likely or extremely likely to purchase at least one item over the sales weekend.

— PwC Ireland (Research Firm)

Amazon’s Black Friday Week returns to the EU from 20 November to 1 December.

— AboutAmazon.eu (Official Retailer Announcement)

PwC research places Irish spending above the €268 European average for the 2025 Black Friday/Cyber Monday weekend, yet Irish consumer purchase intent has dipped slightly from 64% last year to 62% this year. The drop coincides with a 14% decline in average planned spending, from €329 to €283—suggesting shoppers are becoming more selective rather than splurging across the board.

The term “Cyber Monday” itself reportedly traces back to November 28, 2005, when Ellen Davis of the National Retail Federation pushed the phrase to encourage online shopping. Since then, the event has gone global, adopted by retailers worldwide as a counterpart to Black Friday’s in-store focus.

Samsung Ireland has not released specific Cyber Monday 2025 announcements as of this writing. According to Salesavvy.ie, no Samsung Ireland-specific Cyber Monday dates have been confirmed in available sources, though the general December 1 date likely applies given Samsung’s typical alignment with EU retail cycles for electronics.

For Irish consumers, the decision between Black Friday and Cyber Monday increasingly blurs as retailers extend Cyber Week and overlap deals across both events. The practical takeaway: shop electronics on December 1, shop general merchandise on November 28, and monitor Amazon’s EU-wide window from November 20 through December 1 for the broadest selection.

The landscape shifts annually, but the core pattern holds: Cyber Monday 2025 is December 1, Amazon participates explicitly, and Irish shoppers are spending less but shopping across a longer window. Those hunting electronics should watch December 1 specifically; those after broader savings may find better value during Black Friday proper.

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Frequently asked questions